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07/31/17
ID: 12764
KIA MOTORS INTRODUCES NIRO SKILL FOR AMAZON ALEXA
After the Niro crossover captured a segment award in the 2017 J.D. Power Initial Quality Study, Kia Motors America (KMA) today announced the Niro Skill for Amazon Alexa to deliver instant access to product information for the Niro Crossover vehicle, direct to consumers. The Niro Skill for Amazon Alexa will offer product information, including local dealer inventory and product specifications to make the car shopping process easier for consumers.
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- Word Doc (.doc) - 8.7 KB
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- PDF (.pdf) - 71.9 KB
- Text (.txt) - 3.5 KB
07/27/17
ID: 12755
KIA NIRO, SOUL, AND CADENZA NAMED SEGMENT WINNERS IN J.D. POWER 2017 AUTOMOTIVE PERFORMANCE, EXECUTION, AND LAYOUT (APEAL) STUDY
Kia Motors has earned three J.D. Power Automotive Performance, Execution and Layout (APEAL) awards with the Kia Niro, Kia Soul, and Kia Cadenza, all garnering awards in their respective segments. Kia is the only non-premium brand to register wins in three segments (in a three-way tie with two premium brands), earning accolades in the Small SUV segment (Niro), Compact Multi-Purpose Vehicle segment (Soul) and Large Car segment (Cadenza). The announcement follows on the heels of Kia Motors recently being ranked highest in the industry in the J.D. Power Initial Quality Study (IQS) for the second year in a row and all three Kia APEAL study segment winners were also IQS segment winners.
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- Word Doc (.doc) - 6.3 KB
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- PDF (.pdf) - 70.7 KB
- Text (.txt) - 3.7 KB
06/21/17
ID: 12665
KIA TOPS J.D. POWER’S INITIAL QUALITY NAMEPLATE RANKINGS FOR SECOND STRAIGHT YEAR
Continuing a multi-year string of quality and reliability awards and accolades, J.D. Power’s 2017 Initial Quality Study (IQS) today recognized Kia Motors as the highest-ranking nameplate in the United States for the second year in a row. Kia’s improvement to 72 problems per 100 vehicles marks the best nameplate performance within the last 20 years of the study, driven by five segment awards – the most of any nameplate – for the Soul (Compact Multi-Purpose Vehicle), Forte (Compact Car), Cadenza (Large Car), Niro (Small SUV) and Sorento (Midsize SUV). The Kia Soul took home an IQS award for the third consecutive year while Kia’s two newest models, Cadenza and Niro, were outstanding performers in their first model year, with the Kia Cadenza earning the top score among all models ranked in the study. Together with the Optima and Sportage, each of the seven award eligible Kia models included in the 2017 IQS study finished first or second in their respective categories.
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- Word Doc (.doc) - 6.5 KB
- HTML (.html) - 6.5 KB
- PDF (.pdf) - 71.1 KB
- Text (.txt) - 3.8 KB
05/05/17
ID: 12566
KIA MOTORS RETURNS TO MOM 2.0 SUMMIT FOR THIRD CONSECUTIVE YEAR
For the third consecutive year, Kia Motors America (KMA) will proudly serve as Premier Sponsor and Official Transportation Sponsor of the Mom 2.0 Summit, which takes place in Orlando from May 10-12. The conference, attended by more than 800 leading influencers, content creators, bloggers, female entrepreneurs, and marketers, is designed as an open forum for sharing ideas, developing creative digital content and highlighting unique programs and platforms that engage audiences, online and beyond. In addition, Kia is Host Sponsor of the 2017 Iris Awards ceremony, which honors stand-out content creators in the parenting media space.
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- Word Doc (.doc) - 8.6 KB
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- PDF (.pdf) - 73.3 KB
- Text (.txt) - 5.6 KB
04/19/17
ID: 12540
FOUR KIA VEHICLES NAMED AMONG BEST ELECTRIFIED AND “ECO-FRIENDLY” OFFERINGS BY KELLEY BLUE BOOK’S KBB.COM
As Earth Day 2017 approaches, four vehicles from Kia Motors America’s (KMA) EcoDynamics line-up have been recognized by editors of Kelley Blue Book’s KBB.com as top picks among “eco-friendly” cars under $40,000. The trusted consumer website highlights vehicles with a variety of alternative-fuel powertrain configurations that can still accommodate the lifestyle and budget of many new car shoppers.
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- Word Doc (.doc) - 6.8 KB
- HTML (.html) - 6.8 KB
- PDF (.pdf) - 73.5 KB
- Text (.txt) - 3.6 KB
02/01/17
ID: 12364
MELISSA MCCARTHY AND THE ALL-NEW KIA NIRO EMBARK ON A “HERO’S JOURNEY” IN KIA MOTORS’ SUPER BOWL COMMERCIAL
A breaching whale. A falling tree. A charging rhinoceros. These are just some of the extreme challenges Melissa McCarthy faces in Kia Motors’ Super Bowl ad for the all-new 2017 Niro crossover. Debuting online today, “Hero’s Journey” is scheduled to air in the third quarter of the big game and finds McCarthy – who is only “trying to help” – braving the open ocean, climbing high up into the treetops, and traveling in the Niro, the most fuel efficient crossover in America .
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- Word Doc (.doc) - 7.9 KB
- HTML (.html) - 7.9 KB
- PDF (.pdf) - 74.6 KB
- Text (.txt) - 4.9 KB
01/30/17
ID: 12356
KIA MOTORS BREAKS NEW GROUND WITH PLANNED DEBUT OF SUPER BOWL AD ON NIROBOT FOR MESSENGER
On the verge of making its eighth straight appearance in the big game, Kia Motors today announced plans to debut the brand’s Super Bowl commercial on the NiroBot for Messenger on Wednesday, Feb. 1. Starring actress Melissa McCarthy, the ad is the centerpiece of a multi-faceted marketing campaign for the all-new 2017 Niro which blends crossover style and utility with exceptional fuel economy of up to 50 mpg combined for the FE trim.
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- Word Doc (.doc) - 6.9 KB
- HTML (.html) - 6.9 KB
- PDF (.pdf) - 72.6 KB
- Text (.txt) - 4.1 KB
01/26/17
ID: 12352
KIA RELEASES SECOND SUPER BOWL COMMERCIAL TEASER
Kia Motors will return to the Super Bowl for the eighth consecutive year with a 60-second spot for the all-new 2017 Niro crossover. Starring Melissa McCarthy and scheduled to air in the third quarter, the ad traces a heroic and harrowing journey stretching from the polar ice caps to an arid desert, and continues to prove why the Niro is “a smarter kind of crossover” with its no-compromise package of style, utility and fuel economy of up to 50 miles per gallon combined for the FE trim.
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- Word Doc (.doc) - 4.3 KB
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- PDF (.pdf) - 99.7 KB
- Text (.txt) - 1.4 KB
11/17/16
ID: 11894
KIA MOTORS AMERICA LAUNCHES BOT FOR MESSENGER TO INTRODUCE CONSUMERS TO THE ALL-NEW NIRO HYBRID UTILITY VEHICLE
Kia Motors America (KMA) today launched NiroBot, a new bot for Facebook Messenger, to deliver instant access to comprehensive product information for the all-new 2017 Niro which is scheduled to begin arriving in showrooms soon. Messenger is used by more than 1 billion consumers monthly, and those accessing the NiroBot for Messenger will benefit from comprehensive vehicle information, interior and exterior galleries, multimedia product overviews and the ability to schedule a test drive of the first Kia vehicle to make use of an all-new, dedicated eco-car platform.
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- Word Doc (.doc) - 12.3 KB
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- PDF (.pdf) - 188.5 KB
- Text (.txt) - 6.2 KB
01/24/17
ID: 12346
KIA MOTORS AMERICA ANNOUNCES 2017 NIRO PRICING
Kia Motors America (KMA) today announced pricing for the all-new 2017 Niro crossover hybrid. When the Niro arrives in dealerships early in 2017 it will be offered in five trim levels – FE, LX, EX, Touring and a limited-production, Launch Edition. MSRP for the FE is just $22,890 and the top-of-the-line Touring with its many luxury, infotainment and convenience features is $29,650. Destination charges of $895 are not included in the MSRP.
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- Word Doc (.doc) - 8.4 KB
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- PDF (.pdf) - 85.9 KB
- Text (.txt) - 5.3 KB
01/23/17
ID: 12339
KIA TEASES 2017 NIRO SUPER BOWL COMMERCIAL
Kia Motors will return to the Super Bowl for the eighth consecutive year with a 60-second spot for the all-new 2017 Niro crossover. Starring Melissa McCarthy and scheduled to air in the third quarter, the ad traces a heroic and harrowing journey stretching from the polar ice caps to an arid desert, and continues to prove why the Niro is “a smarter kind of crossover” with its no-compromise package of style, utility and fuel economy of up to 50 miles per gallon combined for the FE trim.
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- Word Doc (.doc) - 3.8 KB
- HTML (.html) - 3.8 KB
- PDF (.pdf) - 62.4 KB
- Text (.txt) - 1.3 KB
01/18/17
ID: 12291
FIRST TV SPOTS FOR KIA MOTORS’ ALL-NEW NIRO CROSSOVER ON AIR NOW
Fresh off receiving a Guinness World Record™ title for the lowest fuel consumption driving across the USA from coast to coast (hybrid car), the all-new 2017 Kia Niro makes its television debut this week with two 15-second spots narrated by Melissa McCarthy. The spots are the first broadcast components of a multi-channel marketing campaign that will expand in the coming weeks, including an original 60-second spot set to air during Super Bowl LI and starring McCarthy alongside Kia’s newest hybrid.
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- Word Doc (.doc) - 6.6 KB
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- PDF (.pdf) - 73.0 KB
- Text (.txt) - 3.6 KB
12/15/16
ID: 11956
2017 KIA NIRO SETS GUINNESS WORLD RECORDS™ TITLE FOR LOWEST FUEL CONSUMPTION BY A HYBRID VEHICLE
Arriving at New York City Hall in downtown Manhattan, the 2017 Kia Niro officially received a Guinness World Record® title for the lowest fuel consumption driving across the USA from coast to coast (hybrid car). The new record-setting mark is an incredible 76.6 mpg.
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- Word Doc (.doc) - 7.7 KB
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- PDF (.pdf) - 75.2 KB
- Text (.txt) - 4.9 KB
12/15/16
ID: 11952
2017 NIRO OVERVIEW
Unveiled globally at the Chicago auto show earlier this year, the all-new 2017 Kia Niro is a no-compromise vehicle that combines driving enjoyment with eye-catching design, functional utility and hybrid efficiency. Arriving in Kia retailers in the first quarter of 2017, the all-new Niro strikes the perfect balance for today’s consumers and stakes claim to a unique position between the hybrid-electric vehicle and CUV segments.
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- Word Doc (.doc) - 16.8 KB
- HTML (.html) - 16.8 KB
- PDF (.pdf) - 93.1 KB
- Text (.txt) - 12.8 KB
02/11/16
ID: 11200
ALL-NEW 2017 NIRO HYBRID UTILITY VEHICLE ARRIVES IN THE WINDY CITY FOR GLOBAL DEBUT AT CHICAGO AUTO SHOW
A key component to Kia Motors’ Green Car Roadmap was unveiled at the Chicago Auto Show today as Kia Motors America (KMA) hosted the global debut of the all-new 2017 Niro Hybrid Utility Vehicle (HUV). A no-compromise vehicle that combines driving enjoyment with eye-catching design, functional utility and hybrid efficiency, the all-new Niro strikes the perfect balance for today’s consumers and stakes claim to a unique position between the hybrid-electric vehicle and CUV segments.
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- Word Doc (.doc) - 17.2 KB
- HTML (.html) - 17.2 KB
- PDF (.pdf) - 82.2 KB
- Text (.txt) - 13.2 KB